• Strategy, Identity, Packaging, Illustration

  • Medicinal cannabis vertical Good Day Farm experienced rapid growth upon its launch in 2020. I was asked to create visual systems for this heritage-inspired brand as well as additional co-branded product lines. Together with the Chief Retail and Brand Officer (and the indispensable Creative Services team) we introduced an urban feel-good identity and cohort of sub-brands and packaging.

Five black and white logos contained in shapes that reads Good Day Farm
Gold embellishments vetical pouch reading "Good Day Blunts" on black background with cigar and plastic tube
Blue path brackets on logo reading "Good Day Farm Exotics" on the left next to a black logo reading "Good Day Farm Exotics"
Animated GIF of a black box with an orange and yellow front that rotates to show gold stamping and regulations
A tall orange box on a lavender background with an x shape logo reading The Code

 

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