Strategy, Identity, Packaging, Illustration, Social

Inspired by the rebel spirit of John Sinclair (a Michigan man who was imprisoned for possessing two joints in 1969), Two Joints is a brand I created to inspire users to spark change and pass along the good. We wanted to attract users to affordable cannabis, but also to one that stood for social justice. Partnering with Last Prisoner Project, a portion of sales went to supporting those incarcerated for cannabis crime transition back to society. The brand took visual cues from city streets and the 1960 rally slogans for cannabis reform and peace.